Home and building performance is a rapidly growing market in our industry,
with its own unique opportunities. The Building Performance Learning Labs at the IE3 Show are aimed at working home and building performance contractors who want to grow their profits in this sector through better marketing, sales techniques, and customer education.
Building Performance Program Highlights
Home and building performance are not buzz words in our industry, they are a way of doing business. Contractors Focusing on the whole building ultimately leads to better performing homes and buildings and happier customers who get the comfort they want and deserve. These Learning Labs were designed for contractors who are currently in this market segment and those who are thinking about getting into it and will feature sessions on topics, such as:
- Successfully transitioning into the green build market
- How to create healthy homes
- Understanding moisture science
- Controlling humidity
Today’s Convenience Oriented Customer
Numerous disruptive business and social trends are driving exponential change in heightened customer expectations - and these trends will accelerate. Today’s customers want convenience. The companies who win in this environment must invest in delivering exceptional customer experiences. Management training, a customer-centric employee culture, and user friendly infrastructure are just a few of the required disciplines needed to excel. The winning convenience factor is: make it easy for customers to buy. During thei session, Steve Coscia of Coscia Communications will share trends, metrics, and strategies for winning future customers and transforming current customers into promoters.
Yes, You Do Need That! New Innovations To Make You $
There are new products and services coming on the market everyday, but which ones do you really need? It's not always easy to decide and you don't want to invest too much money on a total flop. During this session, Brian Bovio of Bovio Heating Plumbing Cooling Insulation and Angela Rubino Hines of Rubino Service Company are going to help you get through the weeds and figure out where to invest your money. It's not just going to be about the hottest new gadgets, they are going to cover what you need to be doing to keep up with SEO and review trends. If you are struggling to to keep up with all the new stuff coming out, you won't want to miss this session.
Risky Business Behaviors Can Cost Serious $$$
Do you know which risky behaviors your employees are engaging in daily? Most human behavior becomes so engrained that many employees and employers don’t see it as risky, but rather, just part of their job. We will discuss case studies of how daily on the job risk can and should be avoided. And, we will show how these behaviors are impacting your company’s bottom line through real and hidden costs. Join Laramie Sandquist of Federated Insurance to learn how to be a pro-active company leader and enhance your safety culture in the process.
Women & How They Are Changing the HVACR Industry & Thriving In What Once Was a Man’s World!
Despite what the song says, it's not a man's world. Women are a valuable asset to any HVACR service business and are some of the most successful employees – and top leaders -- in many companies. During this session, Laura DiFilippo of DiFilippo's Service Co. and Linda Couch of Parrish Services will moderate a panel of woman leaders who will share the lessons they have learned about working in a male dominated industry, the obstacles they have faced and overcame, how they have become leaders in their organizations and how they balanced running both a family and a family business. You can have the same success as these leading ladies and this session will give you the opportunity to ask the all those burning questions learn from their experiences.
Old School Work Meets New School Employees – Tips for Success
As more Generation Z and Millennials are entering the workforce, office dynamics are shifting across the country. Business leaders are on a crazy teeter-totter trying to balance staying true to their mission, standards, and levels of service, with incorporating younger needs, priorities, and preferences, all while also respecting longtime, loyal employees. During this Learning Lab, Wendy Riemann of 1492, is going to share tips for being an impactful business leader, communicating better with employees of all ages, and growing younger employees into happy and committed team members who gets results. You will be sure to leave with several nuggets to enhance your workplace atmosphere and employee engagement.
#1 Secret to Growing Revenue 10-20% Next Month
Who doesn't want more revenue to boost their bottom line? The answer is, nobody! But did you know that most contractors are leaving that extra revenue on the table, because they fail to do one simple thing? Bob Maisel of Fortiva will give you the #1 easiest trick successful HVAC contracting businesses can use to grow overall sales, keep employees happy, and retain loyal customers. You'll be kicking yourself for not doing this sooner.
Get Your Team Ready
There is no doubt that training is a huge factor in any companies success. So, why do so many contractors skip it or when cut it? It's not just technical training either. It's great to have a team full of employees who can fix systems, but if they can't properly interact with customers nor can they sell...you are going to fall flat. During this session, Steve Lauten of Total Air & Heat is going to be the moderator of a panel of leading contractors who are going to share what has worked for them, what hasn't, and why training has made the difference in their companies. This session is for all contractors, as there will be residential and commercial contractors sharing their best training methods and share how you can get more information on each of them. Panelist include: Dave Kyle, Trademasters Service Corp.; Dan Weis, Weis Comfort, Inc.
Navigating Difficult Conversations
Anyone on your team a bulldog? Or how about a martyr? Or what about an instigator? Meandering through different personality types or behavioral styles can seem daunting and can steal the joy out of leadership. Join Rob Stader of Lee Company as he digs into proven techniques to identifying motivators and shaping behavior to successfully lead and all the different folks within it.
Hire More Veterans Today
No one is shocked to hear that our industry is facing a major workforce shortage in the coming years. And while everyone is working to lessen the impact, a critical group is getting missed...Military Veterans. Veterans are a perfect match for the HVACR industry and you need to capitalize on recruiting and hiring them. During the fast-paced learning lab, Tim Sweeney and DJ Holder of Orion Talent are going to go over some best practices for recruiting, hiring, onboarding, training, and retaining Veterans.
Why Building Performance Experts Attend
I dare say IE3 is one of the most fulfilling conferences I have attended over my HVAC career – the conference brings to light the issues and trends that affect my business…our industry, and provides contractors the answers and solutions we need to succeed. I can’t wait to go back this March in Nashville.
Why will I be in Nashville at the IE3 Show? Because I know I'm going to get great ideas and fun times -- it's an ACCA conference, after all. I'm especially excited this year because of all the changes they've announced. I love that ACCA is always reinventing itself, because it's a great example for all of us contractors. We need to keep changing, too, and ACCA's show is where that change happens.